FORUMHOUSE brand, a well-known web-site about builging conutry-houses and country life at all, asked us to develop a design concept of packaging for their new line of building and finishing materials. The design was supposed to be simple and clear, informative and universal, without unnecessary decorative elements. One of the main requirements was the possibility of its flexibility in applying on various types of packaging and products.
We have developed a design-concept that is easy to adapt to any packaging - and it became the basis for all future products under the FORUMHOUSE brand. The design-concept was made on the basis of the first product in the range of the brand - a line of decorative impregnations for wood in various volumes.
The design is simple and identifiable, regardless to the product it is used for. The base color corresponds to the main brand corporate color and is combined with pure white and shades of black. All necessary information is structured and divided into blocks, and their content is changed depending on the type of product, and the main product advantages are shown by infographics.