The design of tray wraps for ARTEL marbled beef steaks packaging reflects the philosophy of the ARTEL brand itself - product quality, reliability, respect for traditions combined with the development and modern trends. For the moment ARTEL product line includes 2 SKU - striploin and ribeye steaks. Steaks are packed in black vacuum food trays with transparent film on the top that fits the product tightly, packed steaks are placed on the shelves vertically and marked by paper labels, that is a typical and recognizable variant for such a product.
According to the customer's request, the design had to be modern, simple and sum up a brand spirit, and also to include some historical hints. It had to stand out among the competitive products, to be reliable and notable for the target audience, to be the product that is desirable to try. Striploin and ribeye steaks differ in accent color blocks and background design, all the essential information is structured, fonts are clear, readable and combined with the logo, and infographics is used to highlight the significant characteristics of the product.
