Six tasty cornmeal buns, packed in a very nice plastic bag, open a new product line of family buns from TM Russian Bread. The working title of this first product is «Mistress of the Fields», and the slogan of the entire line is «Healthy buns for the whole family!». This mid-price range product line is created for sale in all major chain stores. And these are not just buns, but a healthy energy charge at the best cost!
Creating the concept, we used bright and vibrant colors that attract attention to the packaging and shift the impression of the product towards to the children's market segment. The packaging is designed to be easily expanded into the essential number of bun types in a range line. So, this funny hedgehog with corn will be used only for cornmeal buns, and for the remaining bun types it is planned to create new characters that match the taste of the product - for example, for honey buns it can be a bear with a jar of honey and bees.
The packaging is made in a modern style and it could be easily found on the store shelf, the illustration is simple and cheerful. The general appearance of the packaging shows the product as a trusted and friendly one, and the whole product line is felt as a family-directed. Also, due to the request of the customer, all the advantages of these buns are shown on the front - vitamins and natural ingredients, infographics with a healthy features of the product, and also the absence of E-additives and GMO.