MindBooster is a new product, created to open a new VIVAHERB nootropic line. This is a biologically active nootropic supplement with a complex formula of 11 ingredients. MindBooster is a universal product, as it contains all the components needed for efficient brain activity, thus the target audience of this supplement is really wide. Project was in need of label design and corresponding adaptation of trademark logo.
Concept that was created for the product is compact and interesting. It is minimalistic, calm and deep. Blue background contrasts with the text, made by simple no serif fonts. Chosen pattern adds dynamics and gives the basis of the product style. Pattern is stylized as neuronal cells and their net, and can form seamless shapes of any size. Also pattern serves to give complex visual impression of the product and can be used in different promo and marketing materials.
