All Earth Roastery's coffee is supplied from small private plantations located in completely different countries. And that was the reason of client's desire to design packaging labels as postcards from these coffee producing countries.
We prepared three different design-concepts and the client has chosen quite simple and contrast concept with modern abstract style, and accepted it without any particular changings.
White label background makes vivid and rich-coloured accent spots notable by clients. The top-right corner is marked with a postage stamp depicting the flag and ethnic pattern of the corresponding coffee producing country. The abstract drawing of stylized coffee branch in the colors of country's flag is placed at the bottom-right part. Also we’ve used the postcard printing scheme and stamps combination as a special post-office markers.
We’ve made custom sketch-illustrations for each sku - coffee tree branches with flowers and/or berries and special ethnic patterns, and also the technical sticker for the backside of the packaging.
The design recieved numerous positive responds at Specialty Food Festival in Dubai (2016), and later it was also adapted to the other packaging size.
