Packaging design concept and logo for new line of ice cream popsicles TM «AURA» was created taking into account that for the moment of development the line consisted of 3 positions of popsicles, and then it was supposed to be enlarged into family ice cream series in 500 ml buckets. The product combines complex and unusual flavors typical for the «premium» segment using expensive quality ingredients with the price segment «medium plus».
Therefore, the visual solution was a premium packaging in a modern style with elements of minimalism which evokes association with an expensive product due to the integrity of the concept and purity of the basic black color, and also reflects the brand name «aura» in the associative and figurative format. At the moment, the launch of the project is suspended on the stage of concept due to production nuances.
