According to the thoughts of the client this packaging of dog treats had to be designed in wite and black colors with the photo of a cute dog as a brand-character.
Working at the design-concept of the packaging we've created logo and pouch design - black and white background, bright and vivid colors for each treat taste, different doggies for various kinds of meat, nice and a little bit mischievous logotype.
The project included development of general packaging design, its adapting for 4 meats (chicken, rabbit, lamb and duck) and 12 sku of product line, photos selection and retouching, and design of inner and outer technical stickers for transportation packaging.
