All the products of GOOD FISH brand had different design, so they were in need of the united and recognizable visual style. When discussing the future design we, together with the client, decided to stress attention on the environmental friendliness of the product, its answering to the goals of proper nutrition and a healthy lifestyle, as well as to use dark background colors. So this simple and deep design was developed in black and soft shades of green. The main focus was made on vivid and rich images of the products and their serving, that contrast with the graphite shade of the background.
The design unifies the products of seafood line and forms an impression that they belong to the one and thought out brand. Also the design can be easily used in all promo and marketing materials whithout any concerns that the products won't be recognized. When printing, combined varnishes could be applied so that matte background would effectively contrast to glossy photographs.