A logo and package design were developed for AIRUS line of car air fresheners. At the customer's request, the packaging has a uncluttered, light and universal style. The logo corresponds to it, and also intuitively reads as related to the automobile theme. The white background of the packaging highlights the accent area - a visual representation of the fragrance of each item. The text part and the thin abstract lines effectively complete the main composition. At the moment the line includes 8 sku, in the future it is planned to be expand to 16 sku.
Air fresheners packaging & logo
Project doneMarch 2022