REKORD is one of the trademarks belonging to ROSEL. It unites economy-class FMCG products having simple design and no advanced features, but these products combine low price with a decent middle-level quality.

ROSEL specializes in the developing and production of FMCG products under its own registered trademarks Contact, Foton, Rekord, SafeLine, and also it acts as a distributor of a list of well-known brands such as Energizer, Vileda among others. Main branches of company work are glues and adhesives, electricals, insulating materials, lanterns, batteries and power components, light-emissive devices.